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Home > Expertise > Enagagement History  
 
Engagement History
Engagement History (~ 2010)
DPPO MMS
 
  2010   Customer Segmentation and Segment based Marketing Strategy
Planning in Petroleum Company (Petroleum Co.)
      Life Style Segmentation and Customer Strategy Planning
(Telecom Co.)
      Customer Targeting for Wired/Wireless Cross-selling
(Mobile Telecom Co.)
      Mobile Tarif Optimization with Contact/Combination Agreement
(Telecom Co.)
  2009   Wireless Cutomer Life Cycle based Customer Relationship Strategy
(Mobile Telecom Co.)
      Wired/Wireless Cross-selling Stratege Establishment
(Telecom Co.)
      Demand/Sales Forecast in Wired/Wireless BMs (Telecom Co.)
  2008   Advertising BM Feasibility Assessment (Mobile Telecom Co.)
      Price Plan Optimization and One-to-One Recomendation
(Mobile Telecom Co.)
      LTV and Customer Management Strategy Planning (Telecom Co.)
  2007 Upgrading Customer Segmentation & Targeting (Telecom Co.)
    Desire Segmentation & Marketing Planning (Telecom Co.)
    CRM Modeling focused on Customer Lifecycle (Mobile Telecom Co.)
    CRM Model Maintenance (Mobile Telecom Co.)
    Establishment of Marketing Program based on Customer Analysis
(Telecom Co.)
  2006 CRM Program Development & Optimization (Telecom Co.)
    CRM Program Development & Operation (Telecom Co.)
  2005 Analysis based CRM Enforcement_Core Benefit Segmentation focused
(Mobile Telecom Co.)
      Customer Center Efficiency Analysis (Internet Media Co.)
      Customer Segmentation & Profiling for CRM Establishment
(Telecom Co.)
  2004   Efficiency Program Set-up for Customer Contact Center
(Internet Media Co.)
      Marketing Planning for Revenue-up Objectives in Mobile Internet
Business Part (Mobile Telecom Co.)
  2003   Establishment of Marketing Programs through Differentiated
Strategy, incld. One to One Offer Mapping Logic, etc.
(Mobile Telecom Co.)
      Customer Retention Modeling (Mobile Telecom Co.)
  2002   Marketing Strategy Formulation for Mobile Internet Revitalization
(Mobile Telecom Co.)
      M-project Business Feasibility Consulting (Telecom Co.)
      Marketing Strategy Formulation based on Behavioral Segmentation
(Mobile Telecom Co.)
  2001   New Product Launching Strategy Set-up based on Telecommunication
Needs of Users (Telecom Co.)

Oct. 2006 - Made a speech on ¡®Profiting from Unique Market Segmentation and Developing
Innovative Price Plan Tool¡¯ at ¡®Telecom Customer Segmentation Conference¡¯ held in
London.
May. 2006 - Made a speech on ¡®Segment-based Planning & One-to-One Marketing¡¯ at
¡®Mobile Pricing Conference¡¯ held in London.
Sep. 2004 - Made a speech on ¡®Behavioral Segment-based Pricing¡¯ at ¡®Mobile Pricing
Conference¡¯ held in London.